About Us

Welcome to Firefly-Direct a family run online business, we strive to assist you in reigniting your home with a high quality fireplace and exceptional customer service.


Coming from a electric fireplace background and a clear vision of the future Firefly-Direct was founded. We wanted to offer a wide range of electric fireplaces at affordable prices. 

Extraordinary customer service 

Our customers are our priority and we make sure to go above and beyond to customise our services to address each unique need and question that you share with us. Our team of professionals are trained to keep our customers at the forefront of there daily routines.

Mission Statement 

At Firefly-Direct, we guarantee the best electric fireplaces at great prices while providing customer service rooted in honesty and integrity. We will guide you every step of the way through your buying journey and provide the excellent customer experience missing from the fireplace market today.

As we say here at Firefly-Direct, there is no place more delightful as ones own fireplace. 

Thank you for visiting our website 

Firefly Direct Team.